|The fifth edition of Signature IIJS 2012 focuses on jewellery of highest standards in terms of design, craftsmanship and finish. This year, the show features 450 exhibitors, including around 140 new ones, occupying 761 booths and four country pavilions from Belgium, Israel, Thailand and Turkey. The booths are divided into five sections – Signature Club, Loose Stones, Gold Jewellery, Studded Jewellery and International Pavilions.
According to Ms. Varda Shine, CEO, Diamond Trading Company (DTC), the diamond report published in December 2011 by Bain & Co; demand for diamonds is expected to increase by 6 percent and supply has been raised by 2.8 percent. She said, "The value for diamonds will be increasing in double digits in the years ahead and it's an exciting time for India. The industry has unbelievable future as the consumer demand is exceptionally good and the season is the US in still very strong. The US is still the biggest market and China too has been showing good signs".
Over 6,000 domestic visitors have already been pre-registered and still approximately 500 foreign visitors are expected including trade delegations from Turkey, Pakistan, Nepal, Uzbekistan and other countries.
Next year Signature IIJS will be shifted to February 22-25, 2013, and is expected to be about 20 percent bigger in magnitude and splendor.
Mr. Sanjay Kothari, vice chairman, GJEPC, shared that the Council is keen on launching united generic promotions in India and is in talks with other stakeholders in the industry about the same. He said, "It may take some time for our vision of a united platform for joint promotions to take shape at a global level, but we are hopeful of doing something concrete in India this year itself".
Mr. Kothari also said that the Council has decided to join hands with the Diamond Administration of China (DAC) to promote diamonds, and would be a part of the month-long Diamond Festival that DAC is organizing in China later this year. He strongly feels that there should be about ten b2c retailers-only exhibitions in the key cities of India.
Mr. Rajiv Jain, chairman, GJEPC, said that the Council is already spending about Rs 100 crore on promotions across the world, and has tied up with the Incredible India Campaign launched by the Ministry of Tourism, Government of India. He said, "Jewellery will now feature in each of the campaigns released by the Ministry".